AB JOY is an association created in Brussels in 2007 with the purpose of endorsing different forms of performing arts and street performance, especially circus, theater and street arts.
Originally functioning as a legal and administrative structure for various artistic companies and projects, since 2013 Ab Joy asbl also includes Ab Joy Diffusion, a booking and production bureau with the aim of promoting mainly Belgian companies locally, in Europe and beyond.
Its missions :
• to support companies in production and administration
• to support projects in their strategic development and communication
• the promotion and distribution of shows in Belgium and abroad
Creative producer / Tour manager
Founder of Ab Joy Diffusion, Veera Kaukoranta has been living in Belgium since 2012. After obtaining a Master's degree in Human Sciences, she gained experience in the communication sector at the Ministry of Foreign Affairs of Finland. She begun her career in cultural production in 2008 with the production company Motel Royal Finland. In 2009 she moved to Italy where she coordinated the FLOP project in Rome. In 2013 she created Ab Joy Diffusion, a Brussels based production and booking agency, with the aim of promoting Circus and Street Arts.